Cross-selling is an effective upselling technique that enhances the value of orders made in an online store by recommending auxiliary products or other compatible items related to the customer's chosen products.
Customers can be offered various accessories and supplies that complement the product they are ordering. Similarly, other products in the same price range or with similar features can be suggested. The store can also highlight the most popular products in a category, thereby aiding the customer’s decision-making process.
You can designate products for cross-selling in several categories: compatible products, similar products (bi-directional connection), accessories, spare parts, and frequently bought together items, where the list is automatically generated.
The most common place for cross-selling is in the shopping cart, as adding a product to the cart suggests the customer's commitment to it. For a customer with, for example, a smartphone in their cart, it is a good idea to recommend compatible phone cases, cables, or even portable chargers to increase the order value.
You can easily create cross-sellable products in MyCashflow’s admin panel:
Now the products you selected are marked for cross-selling with the product being edited, and they will be displayed on the cross-selling lists added to the store’s theme.
Learn more about creating cross-sellable products on MyCashflow’s Support site
Cross-sellable products are available in all paid plans.
